Building a Brand: How Brokerages and Agents Stand out from the Crowd
Whether an agent is just getting started in the industry or has already established a strong presence, branding is a key factor in being successful.
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"items": [
{
"name": "Home",
"action": {
"name": "link",
"actionValue": "/"
}
},
{
"name": "Our Properties",
"subItems": [
{
"name": "View All Communities",
"action": {
"name": "link",
"actionValue": "/communities"
}
},
{
"name": "View DMG Private Listings",
"action": {
"name": "link",
"actionValue": "/properties/private-listings"
}
},
{
"name": "Search Chicago",
"action": {
"name": "link",
"actionValue": "/properties/elite"
}
},
{
"name": "Search Hinsdale",
"action": {
"name": "link",
"actionValue": "/properties/sale"
}
},
{
"name": "Search North Shore",
"action": {
"name": "link",
"actionValue": "/properties/new-construction"
}
},
{
"name": "Search Naples, FL",
"action": {
"name": "link",
"actionValue": "/properties/exclusive"
}
}
]
},
{
"name": "New Developments",
"subItems": [
{
"name": "The Row At Royal Harbor",
"action": {
"name": "link",
"actionValue": "/development/the-row-at-royal-harbor"
}
},
{
"name": "Eight Fifty Central",
"action": {
"name": "link",
"actionValue": "/development/the-eightfifty"
}
},
{
"name": "Timber Trails",
"action": {
"name": "link",
"actionValue": "/development/timber-trails"
}
}
]
},
{
"name": "Rental Division",
"action": {
"name": "link",
"payload": "outside",
"actionValue": "http://dawnmckennagrouprentals.com/page/rental-form"
}
},
{
"name": "About Dawn",
"action": {
"name": "link",
"actionValue": "/about"
}
},
{
"name": "Meet The Group",
"action": {
"name": "link",
"actionValue": "/page/meet-the-group"
}
},
{
"name": "Ambassadorships",
"action": {
"name": "link",
"actionValue": "/page/ambassadorships"
}
},
{
"name": "Property Videos",
"action": {
"name": "link",
"actionValue": "/page/property-videos"
}
},
{
"name": "Area Guides",
"action": {
"name": "link",
"actionValue": "/communities"
}
},
{
"name": "MLS Home Search",
"subItems": [
{
"name": "All Hinsdale Listings",
"action": {
"name": "link",
"actionValue": "/listings#/search?neighborhood=hinsdale"
}
},
{
"name": "All Chicago Listings",
"action": {
"name": "link",
"actionValue": "/listings#/search?neighborhood=chicago"
}
},
{
"name": "All Naples Listings",
"action": {
"name": "link",
"actionValue": "/listings#/search?neighborhood=naples"
}
},
{
"name": "All North Shore",
"action": {
"name": "link",
"actionValue": "/listings#/search?neighborhood=north-shore"
}
}
]
},
{
"name": "Worldwide",
"action": {
"name": "link",
"actionValue": "/properties/worldwide"
}
},
{
"name": "Elite Luxury Agents",
"action": {
"name": "link",
"payload": "outside",
"actionValue": "/properties/worldwide\" target=\"_blank"
}
},
{
"name": "News",
"action": {
"name": "link",
"actionValue": "/blog"
}
},
{
"name": "Contact",
"action": {
"name": "link",
"payload": "outside",
"actionValue": "/page/contact-us"
}
},
{
"name": "My Account",
"action": {
"name": "popup",
"actionValue": "#modal-account"
}
}
]
}
